You Lost Them at “Hello!” – The Bounce Rate Explained
You don’t get long – maybe 5 seconds. You do it yourself: click on a website, glance around for a few moments, and then hit the back button or flit to a new tab faster than you can say, “Meh!”…
Case Studies, Articles and Posts about Web Design
Little Fire Digital Ltd know about websites, we’ve been doing them for almost as long as the internet has been a thing,
We have always celebrated the fact that, done well, a website can help anyone, anyone present an entirely professional online presence. It can lend trust and credibility to the smallest outfit and we seldom feel happier than when we help our clients achieve just that.
Technology moves along all the time and the internet advances faster than just about anything else. But the principles of great design really don’t. We started in print and, as time-served designers and typographers, we can create a site for you which will look great from the off and last well.
Web Design or Web Development
It’s a fuzzy line between the two – website design and web development – but we just happen to be great at both. If you want to find out about some of our more technical projects, you should check out our case studies or our web development archive.
Small Websites for Businesses
It’s not always about the major projects – at Little Fire we like to think we do great small websites for business too. Where sole traders and solopreneurs can struggle for credibility, a well-designed website can make a small company…
What the F?! The F-Pattern, Why Users Won’t Read Your Website
It’s sad but true: At Little Fire Digital, we like to write and we fret about the words we put on our site. But 79% of site users won’t really read our copy (or your copy). They’ll scan the page,…
What Does a Successful Website Mean?
Since it became available, we often have a go with a bit of AI before we write a blog post. We don’t, as a rule, use the content it creates, but often there’s a structure in there, sometimes even some…
The ALT Tag – What is It and Why Do Images Online Need Them?
Image ALT tags, or alternative text, might seem like a small detail in web development, but their importance is enormous. In fact, an image without an ALT tag is not valid HTML – it needn’t have content (but why wouldn’t…
A Perfect Development Project
What is a perfect web development project? We’ve spent a lot of time thinking about this over the last few years. Thinking about it from the client’s perspective and ours. Little Fire do this all the time, it’s easy to…
Why is Search Expensive?
“Why is Search Expensive?” “What do you mean? Google is free.” Google is, indeed, free to use. But we’re back down to the old adage: “If you’re not paying for the product, then you are the product” A quick search…
A New B2B E-Commerce Website for Fedai Group
In the end it came together so quickly. After exhaustive testing and in-depth data work we are delighted to announce the launch of a new B2B E-commerce website for Fedai Group. Who are Fedai Group? Fedai Group (formerly Ellen Comms…
A New Website for Casafia Medical Aesthetics
We’re delighted to announce the launch of the newly redeveloped website for Casafia, a nurse-led medical aesthetics clinic based in Worthing. This project has been an exciting collaboration, and we’re thrilled with the results. Casafia is dedicated to promoting client…
A Major Website Update for Jagged Globe
When is a new website not a new website? We’re not entirely sure, but the latest website update for Jagged Globe is so wide-ranging that it almost feels like a ground-up rebuild. Proudly different, the Jagged Globe website is pretty…
7 Hills Beer Festival | Beer With Altitude
“Never launch a site on a Friday” they said (we say it, often) – especially on a day when OpenStrike has downed half the world’s IT. Nonetheless, the new 7 Hills Beer Festival site goes live today … on a…
10 Key Questions for Website Owners
If you own a website, you should be reviewing it regularly. Annually is OK, quarterly is better. The we say it all the time, the internet changes constantly. You may not need to make changes but its wise to check.…