You Lost Them at “Hello!” – The Bounce Rate Explained
You don’t get long – maybe 5 seconds. You do it yourself: click on a website, glance around for a few moments, and then hit the back button or flit to a new tab faster than you can say, “Meh!”…
Web Design Case Studies & Articles - Page 2
New Small Websites for Businesses
It’s not always about the major projects – at Little Fire we like to think we do great small websites for business too. Where sole traders and solopreneurs can struggle for credibility, a well-designed website can make a small company…
What the F?! The F-Pattern, Why Users Won’t Read Your Website
It’s sad but true: At Little Fire Digital, we like to write and we fret about the words we put on our site. But 79% of site users won’t really read our copy (or your copy). They’ll scan the page,…
What Does a Successful Website Mean?
Since it became available, we often have a go with a bit of AI before we write a blog post. We don’t, as a rule, use the content it creates, but often there’s a structure in there, sometimes even some…
The ALT Tag – Why Do Online Images Need Them?
Image ALT tags, or alternative text, might seem like a small detail in web development, but their importance is enormous. In fact, an image without an ALT tag is not valid HTML – it needn’t have content (but why wouldn’t…
A Perfect Development Project
What is a perfect web development project? We’ve spent a lot of time thinking about this over the last few years. Thinking about it from the client’s perspective and ours. Little Fire do this all the time, it’s easy to…
Why is Search Expensive?
“Why is Search Expensive?” “What do you mean? Google is free.” Google is, indeed, free to use. But we’re back down to the old adage: “If you’re not paying for the product, then you are the product” A quick search…
A New B2B E-Commerce Website for Fedai Group
In the end it came together so quickly. After exhaustive testing and in-depth data work we are delighted to announce the launch of a new B2B E-commerce website for Fedai Group. Who are Fedai Group? Fedai Group (formerly Ellen Comms…
A New Website for Casafia Medical Aesthetics
We’re delighted to announce the launch of the newly redeveloped website for Casafia, a nurse-led medical aesthetics clinic based in Worthing. This project has been an exciting collaboration, and we’re thrilled with the results. Casafia is dedicated to promoting client…
A Major Website Update for Jagged Globe
When is a new website not a new website? We’re not entirely sure, but the latest website update for Jagged Globe is so wide-ranging that it almost feels like a ground-up rebuild. Proudly different, the Jagged Globe website is pretty…
7 Hills Beer Festival | Beer With Altitude
“Never launch a site on a Friday” they said (we say it, often) – especially on a day when OpenStrike has downed half the world’s IT. Nonetheless, the new 7 Hills Beer Festival site goes live today … on a…
10 Key Questions for Website Owners
If you own a website, you should be reviewing it regularly. Annually is OK, quarterly is better. We say it all the time, the internet changes constantly. You may not need to make changes, but it’s wise to check. Each…