If you own a website, you need to have Google Search Console configured. It’s a vital tool for making sure your website can perform well for SEO. Setting up Google Search Console is a straightforward process that will help you…
Why speed up your website? Speed is the most important metric for your website. If you want your site to rank well on Google, convert users into customers, and really succeed, you need speed. Why Speed Up Your Website? Web…
With the advent of user-friendly Content Management Systems and DIY site builders like WordPress, Squarespace, WebFlow and Wix, creating a self-built website has never been easier. But how do you know you’re building it right? Here are 6 mistakes we…
Google Lighthouse is available to everyone. It is the simplest means of reviewing the technical health of your website. As a Google product, it is reasonable to assume that these health metrics will be the same as those used to…
Creating a mobile friendly website has never been more important. It is not easy, there are many steps to getting it right. More users are accessing the internet via mobile devices than ever before, so it is crucial that your…
Claiming your Google Business Profile (formerly Google My Business GMB) page is a critical step for enhancing your local SEO and improving your visibility on Google. Here are step-by-step instructions to help you claim and verify your business on Google…
Google Reviews represent powerful social proof. They lend real credibility to your business profile on the most popular website on earth. It is common (and good) practice to ask a client for their feedback as you finish a project. Google…
At Little Fire, we like to talk about site-speed. Caching is a critical strategy to improve website performance, reducing server load and improving user experience. Caching stores copies oft-needed files for rapid deployment and reduces the time needed to generate…
Submitting your XML sitemap helps search engines crawl and index your website more efficiently. Below are the instructions to submit a sitemap to Google and Bing. There are other search engines, but these are the most important. Both Google and…
When it comes to SEO and managing a website’s relationship with search engines, many people think only of keywords, meta tags and backlinks. But there’s one small, often overlooked file that plays a surprisingly big role in how your content…
PHP is a widely-used open-source scripting language particularly suited for web development. Its primary role is in server-side scripting, which means it runs on the server, not the user‘s browser and generates dynamic web content. PHP is everywhere. If you’ve…
If you’re intending to develop or extend a theme within Shopify. You need some kind of version control. In truth no software project of any size should be without version control. One of the most popular version controls is Git…
