A client asked us recently to ensure all the links on their site that link to other people’s sites (external links) open in a new window. We’ve been asked to do this several times before, so we thought we’d share…
This is a simple, practical and workable guide to help you add good content to your website. Keyword research, content matrices, and marketing plans all have their place, but they all require resources, time, and money. While you’re fiddling with…
There have been many, many posts about password strength – “What makes a secure password”. Some right, some wrong, some technical, some funny. But still, when we ran a quiz recently, almost everyone got this question wrong: Which of These…
In Shopify, metadata (often referred to as metafields) and tags are both ways of adding extra information to products, orders, customers, and other parts of your store, but they serve different purposes and have distinct applications. Shopify Metadata (Metafields) Metadata…
Why would you disavow a backlink? What is a toxic backlink? In general, backlinks are good. As Oscar Wilde had it: “The only thing worse than being talked about …”. But your domain name is out in the world. Anyone…
Image ALT tags, or alternative text, might seem like a small detail in web development, but their importance is enormous. In fact, an image without an ALT tag is not valid HTML – it needn’t have content (but why wouldn’t…
Shopify Rich-Text Input text editors (particularly the main Description for a product, a collection or a blog post) will accept additional local text formatting. The editor itself will not always display the results of this customisation, but they will be…
This one tripped us up. An innocent question as we were chatting about our business “Who Owns the Internet?”, she asked. So we went looking … We particularly liked Google’s answer – generated by Search Generated Content SGE: “The internet…
Step-by-Step Guide to Adding Canonical Tags Using Yoast SEO: Canonical tags or links are incredibly useful for SEO. Using the Yoast plugin they are very, very easy to add in WordPress. To apply a canonical link in WordPress using the…
The Man in the Middle (MITM) attack is one of the most common and dangerous methods used by hackers to steal sensitive information. Despite its simplicity, this attack can have serious consequences for individuals and businesses alike, particularly if confidential…
Why use SMTP? If you’re sending email, you already are. The Simple Mail Transfer Protocol is fundamental to modern communication. It’s the technology computers use for sending, receiving and relaying email messages between devices and into your inbox. SMTP is…
If you own a website, you should be reviewing it regularly. Annually is OK, quarterly is better. We say it all the time, the internet changes constantly. You may not need to make changes, but it’s wise to check. Each…
