How to Disavow a Toxic Backlink
Why would you disavow a backlink? What is a toxic backlink? In general, backlinks are good. As Oscar Wilde had it: “The only thing worse than being talked about …”. But your domain name is out in the world. Anyone…
Digital Marketing Services and SEO - Page 3
A Perfect Development Project
What is a perfect web development project? We’ve spent a lot of time thinking about this over the last few years. Thinking about it from the client’s perspective and ours. Little Fire do this all the time, it’s easy to…
1 Quick Question: Who Owns the Internet?
This one tripped us up. An innocent question as we were chatting about our business “Who Owns the Internet?”, she asked. So we went looking … We particularly liked Google’s answer – generated by Search Generated Content SGE: “The internet…
How Not to Build a Website – Raise Your Online Presence the Wrong Way
A few months ago, a business group of which we’re a member asked (demanded) a presentation from us. Believe it or not, yammering on about how clever we are bores us rigid. So we thought we’d try something different –…
Goooooooooogle is back, Goodbye Continuous Scroll
It’s not been seen for a few years … Goooooooooogle. But, as of 25th June 2024, desktop users have found the old set of pagination links at the foot of their Google search results. Mobile users should be seeing something…
Your New Website: 5 Things You Probably Shouldn’t Say
So you’ve done the work, written the copy, assembled the images, and marshalled the designers. Time to put your feet up? Probably not. Working in an agency that offers website design and development, we’ve encountered a whole host of myths and…
Hattons & Rails of Sheffield – Case Study
Hattons Model Railways were, until recently, one of the biggest online hobbies retailers in the UK. Earlier this year, they made the difficult decision to cease trading. Hattons had loyal customers and invested significant time and money in building online…
Easier Google Reviews
Google Reviews represent powerful social proof. They lend real credibility to your business profile on the most popular website on earth. It is common (and good) practice to ask a client for their feedback as you finish a project. Google…
What are Core Web Vitals?
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are part of Google’s Web Vitals initiative, which aims to provide unified guidance for quality signals that are essential to…
Website Update for Nicola Hughes Consulting
Nicola Hughes Consulting has become Nicola Hughes Consulting Ltd. After almost two decades and the completion over one hundred projects for dozens of clients, the creation of a more formal company for the business is a testament to Nicola’s success.…
How to Submit Your XML Sitemap to Google and Bing
Submitting your XML sitemap helps search engines crawl and index your website more efficiently. Below are the instructions to submit a sitemap to Google and Bing. There are other search engines, but these are the most important. Both Google and…
Time to Spring Clean Your Website?
Spring might finally have arrived … who knows, it may even stop raining soon. Now is an ideal time to take stock and look again at your website in all that fresh, lovely daylight. We’ve weathered the winter, and just as…