

Digital Marketing Services and SEO

What is an API? A guide to the Application Programming Interface
Caveat: This is a beginner’s guide. if we tried to write an exhaustive technical guide to the API (or Application Programming Interface), we suspect the internet wouldn’t be big enough. An Application Programming Interface is a way for different software…

Is Your Website Mobile-Friendly?
“Mobile-friendly”, “mobile-first” … these buzzwords are used all the time. But what do they mean? And does it matter? And do you need to do anything? and is your website mobile-friendly? With the increasing number of smartphone users worldwide, businesses…

What is Local SEO (Search Engine Optimisation)?
Local SEO (Search Engine Optimisation) is a crucial aspect of digital marketing that focuses on optimising a business’s online presence to raise visibility locally and attract more customers from local searches. Google can establish the physical location from which a…

Why is Having a Fast Website Important? Why Site Speed Matters
The world is speeding up. These days, the importance of website speed cannot be overstated. A fast-loading website is no longer just desirable; it’s a necessity for businesses and individuals alike. There are few aspects of a site’s success aren’t…

Generating Leads from Website Traffic
Generating leads from website traffic is a crucial aspect of any business looking to establish a strong online presence. In this digital age, websites have become a primary source of lead generation for many companies. However, just having a website…

What is a CMS and how do they compare?
What is a CMS? A Content Management System, or CMS, is a software application that makes it easier for individuals and organizations to manage, publish, and organize content on their website. With the increasing demand for websites, there are several…

What is the UX? And does the User Experience Matter?
What is the UX? Well, it depends who you ask. User Experience means different things to different people. The Marketing Answer A marketer will tell you that the User Experience is the process by which an anonymous user embarks on…

Which is Better – Search Engine Optimisation or Pay Per Click?
Once you’ve built your shiny new website, all it requires is traffic. There are several ways of driving traffic to your site; you can link to social media channels like Facebook, Instagram and LinkedIn. The of the most popular options…

What is SEO?

Hay Wines’ New Website

Email Marketing Software – and Why You Should be Using It
Email marketing has a well-deserved reputation for providing powerful, direct contact with your customer group. This typically results in a tempting ROI. Most companies use an email marketing software platform like Mailchimp, SendInBlue (now called Brevo) or Klaviyo. If you…

Why has my Website Disappeared from Google?
Recently we have had calls because business owners are saying their sites aren’t showing up in Google search even when they type in their own company name. With all four of these sites, I found some obvious reasons for the sites not…