Gone for that run yet? How’s the waistline? You’ve eaten that mountain, gorged those box sets and impaled your bare feet on your kids’ new Warhammer figurines. It’s time to dust off your willpower, push down that bile, put your best (slippered) foot forward and get stuck into the new year’s resolutions.
Sod that for a game of soldiers.
It is January 5th. It is still dark, it is still cold …
Happy New Year, by the way.
Your time is finite; you cannot do everything and strategy is about choosing what not to do just as much as it represents a plan of action. So, before you sign up for three new subscriptions and a webinar, here are 5 digital resolutions that can absolutely do one. Right now.
Table of Contents
1. “I will post on social media every single day”
Please don’t.
The algorithm may punish silence and you do need to maintain a presence online (consistently, on a carefully chosen platform or two). The internet is a noisy place and the temptation to shout loudest, most frequently is strong. But you’ll soon run out of ideas, and it’ll start to sound like: “Look at me! Look at me!” … not a strategy that will gain you attention for long.
If you’re lucky, you’ll bore yourself into inactivity before you alienate your potential clients.
You’ll probably be on there anyway, though, scrolling like the rest of us. So use that time constructively: support others; read, like, and share their content; make connections and learn from them. The algorithm will reward your activity and, with luck, some humans might too.
That way, when you do have something you want to post, share or titter at, you’ll have a good chance of attracting interaction from your newfound buddies … and the algorithm really will reward that.
2. “I will learn to code so I can fix my own site”
No. Put the keyboard down.
You are a business owner. Your hourly rate – whether you pay it to yourself or not – is high. Spending six hours watching YouTube tutorials to figure out why your date widget is wonky is not a good use of your time.
I mean, how long would it take you to learn how to write this and why it might work?
*[name="date"] ~ .date_picker {
z-index: calc(infinity + 1);
}Code language: CSS (css)It took us less than the duration of the phone call to fix (including upload and test).
Conversely, unbuggering bodged code is expensive and damaging to the ego of the person who bodged it.
You may be proud of your DIY plumbing, but it’s hurtful when the corgi-registered professional tears your efforts apart and replaces it with something safe, reliable and legally-compliant in half the time.
In most jobs, you don’t need to know code. You need to know someone who knows code. You do what you’re good at (running the business) and let the web monkeys handle the z-index.
Contact us, we’re great web monkeys.
3. “I’m going to write a blog post every week”
Yeah, we’ve done that.
But writing a good post takes time: having the idea, conducting some research, cobbling words together, collating images, adding some gags, proofreading, proofreading again, publishing (proofreading again) and sharpening up the SEO. It takes hours.
How often do you have those great ideas?
There’s nothing like getting yourself in front of people to get yourself in front of the right people. Would the time spent assembling a weekly post around a weak idea be better spent networking?
… or focusing on something more pressing in the business?
We cannot emphasise enough how important we think having lots of great content on your website is – but tying yourself to a weekly schedule may prove to be counterproductive.
“The ultimate content strategy is listening.”
Marcus Sheridan
Take time, keep an ear out and ideas will come – with practice, they’ll present themselves. Once you have something to say, craft something good and then make maximum use of it – share it, multiple times.
4. “I’m going to have AI write a blog post every week”
Please don’t.
Just as we cannot emphasise enough the value of great content, we cannot deplore enough the slews of half baked word-porridge and degree to which it can blunt your online messaging.
Fail to fact-check and you can harm your reputation.
By all means, use AI – it’s a great proofreader*, it’s great for setting out an argument, it’s great for lots of things – Gemini even tries to copy our tone of voice (bless its cotton socks) – but, again, if you have something to say, it’s doubtful that AI can say it better.
And if you don’t have something to say …
5. “I will wait until the website is perfect before launching”
Procrastination dressed up as quality control: this is not a resolution, it’s a license for inaction.
“Art is never finished, only abandoned”
Leonardo da Vinci
Guess what, snookums? A website isn’t art, it’s a commercial necessity – get on with it. The very process of making your site better is likely to inform how to improve it further. But your clients won’t know or understand that; they’ll just see your existing site gathering dust.
Perfect is the enemy of done. A website is not set in stone; it is a living document. You can and should change it after it launches. Get it live, get the data and iterate.
What should you resolve to do?
Pick one boring, achievable thing.
Resolve to respond to customer emails faster. Get the broken links in your footer fixed. Resolve to go home on time on Fridays.
And if you really want to feel productive without doing any actual work today, just bang in your URL below. We’ll do the heavy lifting. We’ll tell you what actually needs fixing.
Get a FREE Website Review
* Sometimes! Gemini told me the publication date for this post would be Monday 6th January 2026