Little Fire Digital have just created a refreshed website for Scene3D – a local outfit who are going places.
Who Are Scene3D?
Scene3D is a dynamic young team scanning 3D spaces and creating digital twins for clients nationwide and internationally. After eight years in business, the company are creating some genuine success. The Scene3D team wanted their online presence to reflect that.
With their commitment to precision and quality, we are delighted that Scene3D chose Little Fire Digital for this project.
What’s a Digital Twin?
Well, it’s probably best described by the team themselves. But, put simply, its a data-driven representation of a real space. The space is scanned using specialist camera equipment and displayed and made navigable using software like this.
Digital twins are particularly useful in commercial and domestic real estate but have found uses across multiple industries. It seems the only limits are imagination.
© Scene3D ltd – Chancery House
What Did the Project Require?
The client already had a WordPress website, which was serviceable. But over the years changes had been made on an ad-hoc basis. Calls to action had been added without real regard to the design. We needed to bring the website back to fit the company’s well-developed brand guidelines.
Over several years the team had built a valuable blog, packed with quality content and compelling portfolio pages. Unfortunately, because the page builder with which the pages had been assembled was both slow and deprecated, the portfolio itself had become hard to maintain.
Scene3D has recently grown into the area of Point Cloud Surveys – a highly technical, very accurate means of scanning a building’s interior and exterior as it is, rather than it appears on the plan. Unfortunately, its new technology has many names – LIDAR surveys and Laser Surveys among them – Scene3D needed a means of featuring all available names for the same service.
As well as the digital twins, the team have developed a number of friendly, engaging videos – we needed a means to display these consistently throughout the site.
Finally, as part of the lead-building role of the website, the client wanted to update an automated quote creation form.
What Did Little Fire Do?
We refreshed the design:
- Using a modern page builder, which complements the new WordPress Gutenberg editor, we rebuilt the headers and footer to be fully responsive and match the client’s branding.
- We rebuilt the web pages in Gutenberg, creating a number of reusable content elements as we did. So now, the client can generate their own content within the design framework with ease. Because this is native WordPress content, it should work indefinitely.
- We customised several Gutenberg widgets so that, by default, they will be as the design dictates.
- We stripped the old page-builder code from the portfolio and blog pages and rebuilt them using these blocks.
We rebuilt the “Request a Quote” form following a script provided by the client.
Using a dedicated plugin, we developed a means of creating multiple pages to address the multiple terms for Point Cloud Surveys, making a unique landing page for each.
We have refined the site structure using SEMrush. This has helped us identify stray and broken links in the many portfolio and blog pages – we’ve fixed most and are working with the client to make sure all the links end up exactly where they should.
All pages running under the scene3D.co.uk now pass Google’s Core Web Vitals tests. We have applied page cacheing both at the server level (Litespeed cache) and the DNS level (Cloudflare), which is working its way through the site and will deliver the exceptional site speed we expect.
Is the Project Finished?
Well, as we like to point out, a website project should never really just be “finished”. Maintaining an online presence is an ongoing process.
We’ll be producing video documentation to help the client build their own content in future and collaborate with their Google Advertising team to help keep creating landing pages and unique relevant content.
On a Personal Note
Some jobs are straightforward, and some much less so. Our much-publicised tussle with injury, Christmas, retirements and personal loss on both sides made this project far longer and tougher than it appeared at the outset. We are genuinely grateful to Scene3D for bearing with us.