Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Little Fire Digital Ltd: Little Fire Digital are a Sheffield-based website design and development company serving businesses across the UK. Beyond standard website design, we specialise in custom development of online solutions – meeting specific client needs with talent and enthusiasm. If you don’t know how to achieve what you need online, talk to us. ## Sitemaps [XML Sitemap](https://little-fire.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Is Your Website Ready for 19 June? 2026 UK Data Rules for Website Owners](https://little-fire.com/2026-uk-data-rules/): Remember GDPR? - [London Wagyu Company](https://little-fire.com/london-wagyu-company/): Question: How did Little Fire Digital, a company filthy with vegetarians, end up creating a website for The London Wagyu Company? - [Structural Repairs: A Friday 13th Scenario](https://little-fire.com/structural-repairs/): In common with many an agency, we don’t like to send out a job on a Friday afternoon. Suppliers are often focussed on the weekend and no one wants to spend their Saturday cleaning up collateral damage. But, in common with many an agency, when the client says “jump” we have to ask, “How high?”. So when Structural Repairs said: - [🤯 Building Davison Fencing: Why the Best Websites Are Hard Work (In a Good Way)](https://little-fire.com/building-davison-fencing/): When Chris Davison, Managing Director of Bradford’s Davison Fencing, announced the launch of their new website on LinkedIn, I dropped a quick comment saying it had been a great pleasure to work on. - [Bargain Parachute? Thought not. So Why do You Want a £500 Website?](https://little-fire.com/why-do-you-want-a-500-website/): This isn’t a wild fabrication (unlike the photo above). We have a potential client arguing about this with his board right now. The board manages a significant community asset – a facility worth millions, thousands of users, online booking systems and a substantial need for an engaging usable design … and yet the hill that one board member is preparing to die on is his belief that a family member can provide them with a £500 website. - [Retraining Pain – A Digital Transformation](https://little-fire.com/retraining-pain-a-digital-transformation/): “What am I doing on Facebook?” I asked myself. I was meant to be reviewing the Retraining Pain website … yet, despite a clear financial incentive, I had drifted away and was now fidgeting away on a neighbouring tab. - [GB Fun Casinos](https://little-fire.com/gb-fun-casinos/): “Crampons on! Chocks away! Up and at ’em!” … we love work, and we love getting stuck in, almost as much as we like to mix a metaphor. Given a tasty new project, the will to rush in like the proverbial fools is strong. But we’re experienced hounds at Little Fire, and when GB Fun Casinos approached us asking for better SEO, rather than leaping straight into Semrush guns blazing, we stopped and asked ourselves (figuratively at least): - [5 Digital New Year’s Resolutions That Can Do One. Right. Now.](https://little-fire.com/new-years-resolutions-that-can-do-one-right-now/): Gone for that run yet? How’s the waistline? You’ve eaten that mountain, gorged those box sets and impaled your bare feet on your kids’ new Warhammer figurines. It’s time to dust off your willpower, push down that bile, put your best (slippered) foot forward and get stuck into the new year’s resolutions. - [Cut Yourself Some Slack: 6 Things Website Owners Just Won’t Have to Bother With in 2026](https://little-fire.com/cut-yourself-some-slack-things-you-dont-have-to-do/): We’re sorry, we didn’t mean it (we did: it’s good advice). Anyway, if you found our Digital Strategy for SMEs exhausting, authoritarian or stentorious, don’t take it personally – it’s just what we do. Anyway, cut yourself some slack. Here are six website things you don't have to bother with in 2026. - [Another 2026 Digital Strategy for SMEs: Tips for Growth, UX & Performance](https://little-fire.com/digital-strategy-for-smes-in-2026/): So here it is, unasked for (like that 17th mince pie), a little parcel of 5 lovely, actionable, strategic things for you to do in 2026, for want of some cheesy keyword stuffing, a “2026 Digital Strategy for SMEs”, if you will. - [Dear John](https://little-fire.com/dear-john/): Lest we forget. Today is armistice day. Here’s a personal story from one of the Little Fire team. - [Trust AI? 5 Tips to Prevent AI Making an Arse of You](https://little-fire.com/why-trust-ai/): Should you trust AI? If you don’t know of an instance where it has told you something that is flagrantly untrue, you either don’t ask it much or you really, really need to catch yourself on (as they might say in Ulster). - [Skeuomorphism: The Good, the Bad and the Ugly](https://little-fire.com/skeuomorphism-the-good-the-bad-and-the-ugly/): I don’t like it. Today, at least, I don’t. iOs26 and its new liquid class interface – it seems to ooze 2012 skeuomorphism. - [Is Your Best Friend a Nonce?](https://little-fire.com/is-your-best-friend-a-nonce/): It’s not a nice word, “nonce”. In the UK, at least, it’s a slang term for something pretty shameful. By contrast, this post’s title is shameless clickbait. But, since you’re here, let‘s talk about nonces, invisible ones and why they might be one of your website’s best friends. - [Write a Blog Post That Ranks Well: 7 Beginners’ Tips](https://little-fire.com/7-tips-to-write-a-blog-post-that-ranks-well/): Your website needs content. Got good knowledge? The world needs to hear it. Writing a blog post is a great way to build trust. Writing a blog post that ranks well is a great way to establish an online presence. Here are seven tips to write a blog post that will help you get seen. - [Check Your Privacy Policy (and how to get one without tears)](https://little-fire.com/why-your-website-needs-a-privacy-policy/): You’d be surprised. We were. Three times in the last two weeks, we’ve seen sites with no Privacy Policy. All sites built for a lot more than Little Fire would have charged. - [llms.txt – 7 Good Reasons to Get Familiar With It](https://little-fire.com/llms-txt-why-use-it-7-good-reasons/): llms.txt – What is it? Why do we need it? - [Help Protect Your Content – 2 Steps to Keep LLMs Out With Robots.txt](https://little-fire.com/protect-your-content-with-robots-txt/): Not everyone wants their words gobbled up and regurgitated by AI. Are the LLMs nicking your work? Protect your content with robots.txt. - [Structured Data – What Is It? Why You Need It](https://little-fire.com/structured-data-what-is-it-why-you-need-it/): Structured data, why do you need it? Well, it’s upon us – the race to find and keep website traffic. After over a decade, when the only real route to online visibility was to gain a top spot in Google organic search results, the chessboard has been flipped. Since the arrival of AI and Google's AI search overviews, the click-through rate from the #1 spot has plummeted. - [Easy Product Image Cutouts in Photoshop](https://little-fire.com/easy-product-image-cutouts-in-photoshop/): We’ve done a lot of product image cutouts over the years. Cutting out a product image in Photoshop is a key skill. The tools have improved and AI will catch up, but until then, here's our photoshop method. - [Don’t Lose Out! 5 Tips to Save Your Website Traffic](https://little-fire.com/5-tips-to-save-your-website-traffic-from-ai/): Your website traffic is under threat. AI is developing at an extraordinary pace and, while debates as to the quality of the output rumble on, the early effects of AI Large Language Models in search are already undeniable. - [999 – An Urgent Website Rescue](https://little-fire.com/999-an-urgent-website-rescue/): A quick clatter of keys later and, whoah! this is going to need a serious website rescue … - [WordPress Again? Can’t We Do Better?](https://little-fire.com/wordpress-again-why-is-it-so-popular/): WordPress is everywhere. About 43% of the world’s websites use it, if you only include content-managed websites (CMS), that figure rises to a massive 62.7%. For one million websites (the top most popular one million sites) the statistics are still very high – 33%. If you spend an hour browsing the web, you’d be vanishingly unlikely not to hit a website running on the platform. - [Status Codes – 63 Essential Numbers](https://little-fire.com/status-codes-63-essential-numbers/): We were trying to get to Shopify’s Summer Editions to review them and tell you all about them, sadly the scrolling kept breaking and we were met with a 500 status code displayed as floating beach inflatables. While an inventive way of capturing and displaying a page, people not familiar with status codes might find it just confusing. - [Website Visibility in 2025: #1 Ain’t What in Used to Be](https://little-fire.com/website-visibility/): You’re about to lose a lot of traffic. AI is rewriting the rules of website visibility and being number 1 in Google just isn’t what it used to be. You need to act now. - [Does Your Website Have Trust Issues? 5 Website Design Mistakes that Hurt You](https://little-fire.com/5-website-design-mistakes-that-hurt-you/): Does your website have trust issues? Website design mistakes can damage trust online. - [Long-Tail Keywords and Why They Might Just Save Your Site](https://little-fire.com/long-tail-keywords-why-they-might-save-your-site/): We’ve said it before, search is changing and traditional search queries are in rapid decline. Further, users are increasingly referring to the SGE AI content or skipping search altogether and heading straight to their Large Language Model of choice, Google Gemini, Chat GPT or whatever. Direct links to websites from the user’s chosen search tool are becoming ever harder to find. How can you keep your site visible? Long-tail keywords may just be your saviour. - [Website Accessibility: It’s #2, It’s Important](https://little-fire.com/website-accessibility-its-2-its-important/): Website accessibility may seem like an afterthought, a chore. If you're lucky and fully able, the difference between an accessible website and one that falls short may be hard to see; it can feel like a luxury. Yet, a significant portion of the population faces barriers when trying to navigate the digital world. - [5 Website Myths – Why They Could Be Holding Your Business Back](https://little-fire.com/5-common-website-myths-holding-your-business-back/): For most people, the website is the first point of contact between a business and potential customers. Yet many business owners still cling to outdated or misleading beliefs about what makes a website successful. These website myths can hinder growth, waste time and money, and ultimately cost you customers. - [Website Redesigns: 5 Reasons Why You Might Need One](https://little-fire.com/website-redesign-5-reasons-why-you-need-want-one/): We used to quip: “We’ll have a website redesign every seven years, whether we need to or not”. We liked to think that what we did for our clients should speak for us. We know better than that now. Like a scruffy barber, it’s just not a good look. So now we live in state of low-level anxiety: “Is it time for our website redesign yet?”. - [SEO in 2025: What’s New?](https://little-fire.com/seo-in-2025-whats-new/): The SEO in 2025 is a landscape unrecognisable in some ways – yet in others, it remains stubbornly familiar. Long-term market trends appear to vindicate Warren Buffett’s sit-tight-on-quality strategy, and over the years, the gains for Alphabet – Google’s parent company – have been huge. But on May 7, 2025, Alphabet lost 7.5% of its market value in a single day. That is enormous – over $150Bn in company value vanished in a twenty-four-hour period. - [New for Wall Nuts – Turning Drab Walls Into Fab Walls](https://little-fire.com/wall-nuts/): Turning Drab Walls into Fab Walls – Yorkshire mural and branded space specialists, Wall Nuts, have been brightening schools and hospital wards and professionalising company headquarters for years. Led by a passionate creative, Steph Masters, the company has a vibrant and evolving corporate identity. Their previous site, while functional, no longer reflected the unique creative flair and professionalism that define the Wall Nuts brand. - [What is Domain Authority and Why Does It Matter?](https://little-fire.com/what-is-domain-authority-and-why-does-it-matter/): It’s a curious thing, Domain Authority. It is not a metric used by Google to determine rankings, but a good Domain Authority is a key indicator of your site’s SEO potential. It's a predictive metric to help webmasters and SEO professionals understand and improve their site’s likelihood of ranking well. - [The XML Sitemap – A Vital SEO Tool](https://little-fire.com/xml-sitemaps-what-they-are-why-they-matter/): An XML sitemap is a structured file that helps search engines understand the organisation of a website's content. It acts as a roadmap, listing all the important pages to ensure they are indexed properly. Unlike traditional HTML sitemaps designed for users, XML sitemaps are specifically formatted for search engine crawlers. - [Zone Manager – New and Improved](https://little-fire.com/zone-manager/): Zone Manager – a software firm from Redditch – have been struggling to gain inquiries through their website despite spending significant money on SEO and web development in the past. They came to Little Fire Digital. - [A Free SEO Checklist for Your Website](https://little-fire.com/seo-checklist/): There’s loads of software out there, loads of tools and people to do the work for you. But not everyone can afford a regular SEO agency. Basic SEO relies on simple principles – follow them and your search engine ranking will improve. Download our checklist and get started. We’ve put together this (very) simple SEO checklist to help you. - [Five Tips to Get More Leads from Your Website](https://little-fire.com/five-tips-to-get-more-leads-from-your-website/): Your website should be more than just a digital brochure — it should be a lead-generating machine. Whether you're a small business owner, a markete, or running your own consultancy. you need more leads from your website. There are some simple, effective ways to turn more visitors into leads. Here are five tips, simple, practical ones, to help you get more from your website. - [You Lost Them at “Hello!” – The Bounce Rate Explained](https://little-fire.com/you-lost-them-at-hello-the-bounce-rate-explained/): You don’t get long – maybe 5 seconds. You do it yourself: click on a website, glance around for a few moments, and then hit the back button or flit to a new tab faster than you can say, “Meh!” That’s a website bounce – if too many visitors to your site do it – then your “bounce rate” is high. A high bounce rate is more than just a missed opportunity – it’s a sign that something is seriously wrong. - [New Small Websites for Businesses](https://little-fire.com/small-websites-for-business/): It’s not always about the major projects – at Little Fire we like to think we do great small websites for business too. Where sole traders and solopreneurs can struggle for credibility, a well-designed website can make a small company look larger and more professional. A well-designed website will help your business gain vital trust. - [JT Handtools – B2B Commerce for Sheffield Mesters](https://little-fire.com/jt-handtools-b2b-commerce-for-sheffield-mesters/): Times may have changed, but they’re still there, the Sheffield Mesters – independent workshops making tools. There may be fewer of them, but dotted around the city, they are still to be found: still making noise, still making money. Amongst them are our friends, JT Handtools. - [Stompbox – A New Site for London’s Finest Guitar Shop](https://little-fire.com/stompbox-a-new-site-for-londons-finest-guitar-shop/): With an unrivalled selection of effect pedals as well as a full range of guitars, amplifiers and accessories, London guitar shop, Stompbox, is something special. - [Ongoing SEO – 7 Reasons Why Your New Site Needs It](https://little-fire.com/ongoing-seo-7-reasons-why-your-new-site-needs-it/): So you have your new site; it’s glorious. You've slaved over the content, you’ve coughed up the cash and your developers burned the midnight oil. And now here’s some pillock giving you not one, not two but seven reasons why your site needs ongoing SEO. - [Changing Robots.txt in WordPress](https://little-fire.com/robots-txt-wordpress/): The robots.txt file is a simple text file used to guide search engine crawlers on which pages or directories they can and cannot access on a website. It is part of the Robots Exclusion Protocol (REP) and is usually placed in the root directory of a website (e.g., https://little-fire.com/robots.txt). While it does not enforce rules (since crawlers can choose to ignore it), major search engines like Google, Bing, and Yahoo typically respect its directives. - [Software Bloat – A Problem for Our Times](https://little-fire.com/software-bloat/): Remember Windows Vista©? That was some major software bloat. An iteration after Windows 98® (which famously crashed during its launch event), Microsoft saw fit to flog the poor old horse one more time. I would get home from work, switch on the (brand new) computer, cook the kids their tea, watch them eat it, head upstairs and log in, head back downstairs, bathe them, put them to bed, read them stories, watch them drift off and head back to the study. If I was lucky, the system would be just about ready to do some work. - [Make all External Links Open in a New Window](https://little-fire.com/make-all-external-links-open-in-a-new-window/): A client asked us recently to ensure all the links on their site that link to other people’s sites (external links) open in a new window. We’ve been asked to do this several times before, so we thought we’d share this how-to. - [How to Add Good Content to Your Website](https://little-fire.com/how-to-add-good-content-to-your-website/): This is a simple, practical and workable guide to help you add good content to your website. Keyword research, content matrices, and marketing plans all have their place, but they all require resources, time, and money. - [jQuery 4 is Coming – Be Ready](https://little-fire.com/jquery-4-is-coming-be-ready/): The beta has been out for some time but jQuery have announced that the landmark update to jQuery 4 is just around the corner. If your website uses jQuery (and there’s a strong chance it does), you want to get ahead of this. - [Understanding SSLs, TLS, HTTPS and Why It Matters](https://little-fire.com/understanding-ssls-tls-https-and-why-it-matters/): If, like us, you eat sleep breathe the Internet, you think everything is obvious. But we’ve come across several clients and potential clients in the last few weeks who glazed over when we mentioned SSLs and HTTPS. Normally, when this happens, we look to our blog and send the user there for an explanation … we went to look and the cupboard was bare. - [What the F?! The F-Pattern, Why Users Won’t Read Your Website](https://little-fire.com/what-the-f-the-f-pattern-users-wont-read-your-website/): It’s sad but true: At Little Fire Digital, we like to write and we fret about the words we put on our site. But 79% of site users won’t really read our copy (or your copy). They’ll scan the page, focusing on the elements that attract their attention and skip quickly on if they don’t find what they need. But, by understanding the F-pattern and its associates, a good web designer can convey your content – even in this era of ever-shrinking attention spans. - [What Makes a Secure Password?](https://little-fire.com/what-makes-a-secure-password/): There have been many, many posts about password strength - “What makes a secure password”. Some right, some wrong, some technical, some funny. - [What Does a Successful Website Mean?](https://little-fire.com/what-does-a-successful-website-mean/): Since it became available, we often have a go with a bit of AI before we write a blog post. We don't, as a rule, use the content it creates, but often there’s a structure in there, sometimes even some ideas. We all know that Generative AI sometimes gets some things wrong. But when we asked: “What Does a Successful Website Mean?” … it was much wronger than most times. - [December 2024](https://little-fire.com/december-2024/): It’s December 2024 … STREWTH! How did that happen?! Sometimes you get to the end of the year, and you worry you have achieved nothing … - [Shipping to Europe? Time to Implement GPSR](https://little-fire.com/shipping-to-europe-time-to-implement-gpsr/): New regulations for all business shipping to Europe, GPSR (General Product Safety Regulation), come into force on the 13th Dec 2024. Less well known than GDPR, GPSR has the potential to be just as disruptive. Maybe more so. - [Harrison Cameras](https://little-fire.com/harrison-cameras/): Little Fire Digital, expert Sheffield Shopify and e-commerce developers, are delighted to announce the launch of the new Harrison Cameras website. - [What is Shopify Metadata?](https://little-fire.com/what-is-shopify-metadata/): In Shopify, metadata (often referred to as metafields) and tags are both ways of adding extra information to products, orders, customers, and other parts of your store, but they serve different purposes and have distinct applications. - [Cork City 2](https://little-fire.com/cork-city-2/): We chose not to hurry to sadness and so took the old road yesterday. The one which was the only one when we were new. - [How to Disavow a Toxic Backlink](https://little-fire.com/how-to-disavow-a-toxic-backlink/): Why would you disavow a backlink? What is a toxic backlink? In general, backlinks are good. As Oscar Wilde had it: “The only thing worse than being talked about …”. But your domain name is out in the world. Anyone can link to it; anyone can refer to it, and you may not like those people. In SEO terms, though, more importantly, spammers and link farms attempting to fool Google into changing Search Engine Rankings can create links to your site and thereby damage its reputation. - [The ALT Tag – Why Do Online Images Need Them?](https://little-fire.com/the-alt-tag-why-do-images-online-need-them/): Image ALT tags, or alternative text, might seem like a small detail in web development, but their importance is enormous. In fact, an image without an ALT tag is not valid HTML – it needn’t have content (but why wouldn’t it?) but it must be there. These short descriptions attached to images serve multiple critical purposes, enhancing the overall accessibility, usability and searchability of your website. - [A Perfect Development Project](https://little-fire.com/a-perfect-development-project/): What is a perfect web development project? We’ve spent a lot of time thinking about this over the last few years. Thinking about it from the client’s perspective and ours. - [Clearing Formatting from Shopify Rich-Text Input](https://little-fire.com/clearing-formatting-from-shopify-rich-text-input/): Shopify Rich-Text Input text editors (particularly the main Description for a product, a collection or a blog post) will accept additional local text formatting. The editor itself will not always display the results of this customisation, but they will be rendered on the site's front end. - [Is Shopify Development Hard?](https://little-fire.com/is-shopify-development-hard/): Shopify is a powerful and flexible e-commerce solution. It allows businesses to set up online stores quickly and efficiently. It’s easy to customise. With the new themes offered with Shopify 2, you might ask yourself do you need a Shopify developer? If you find you do, how do you go about choosing one? Is Shopify development hard? - [Why is Search Expensive?](https://little-fire.com/why-is-search-expensive/): “Why is Search Expensive?” - [1 Quick Question: Who Owns the Internet?](https://little-fire.com/who-owns-the-internet/): This one tripped us up. An innocent question as we were chatting about our business “Who Owns the Internet?”, she asked. - [A New B2B E-Commerce Website for Fedai Group](https://little-fire.com/a-new-b2b-e-commerce-website-for-fedai-group/): In the end it came together so quickly. After exhaustive testing and in-depth data work we are delighted to announce the launch of a new B2B E-commerce website for Fedai Group. - [Adding a Canonical Tag in WordPress with Yoast](https://little-fire.com/adding-a-canonical-tag-in-wordpress-with-yoast/): Canonical tags or links are incredibly useful for SEO. Using the Yoast plugin they are very, very easy to add in WordPress. To apply a canonical link in WordPress using the Yoast SEO plugin, follow these steps: - [A New Website for Casafia Medical Aesthetics](https://little-fire.com/a-new-website-for-casafia-a-little-fire-digital-project/): We’re delighted to announce the launch of the newly redeveloped website for Casafia, a nurse-led medical aesthetics clinic based in Worthing. This project has been an exciting collaboration, and we’re thrilled with the results. Casafia is dedicated to promoting client well-being and confidence. Our goal was to ensure their online presence reflected that core mission. - [How Green is the Internet? An Uncomfortable Truth](https://little-fire.com/how-green-is-the-internet/): How green is the internet? You may not like the answer. Here's a presentation we made a few months ago. There's good news and bad news. - [A Short Meditation on the Letter ‘g’](https://little-fire.com/a-short-meditation-on-the-letter-g/): This has been rattling around my head for some time – it’s probably best if it were let loose. It's just a short meditation, so please bear with me. - [A Major Website Update for Jagged Globe](https://little-fire.com/update-for-jagged-globe/): When is a new website not a new website? We’re not entirely sure, but the latest website update for Jagged Globe is so wide-ranging that it almost feels like a ground-up rebuild. - [How Not to Build a Website – Raise Your Online Presence the Wrong Way](https://little-fire.com/how-not-to-build-a-website/): A few months ago, a business group of which we’re a member asked (demanded) a presentation from us. Believe it or not, yammering on about how clever we are bores us rigid. So we thought we’d try something different - “How Not to Build a Website”. - [WooCommerce vs Shopify: Which Is Better?](https://little-fire.com/woocommerce-vs-shopify-which-is-better/): Long before launch, long before development, when your online store is no more than a twinkle in your mind’s eye, you need to make some serious decisions. Almost as soon as you‘ve decided what you want to sell, before a line of code is written and a colour scheme chosen, you must decide which platform you intend to use. If you’ve thought about this at all, the two big beasts of e-commerce, WooCommerce and Shopify will have featured in the mix. Fail to plan, plan to fail: changing the platform down the line is expensive. You need to make a good decision now. So WooCommerce vs Shopify: Which Is Better? - [Man in the Middle – What Does it Mean & Why is it Bad?](https://little-fire.com/the-man-in-the-middle-why-certificates-matter/): The Man in the Middle (MITM) attack is one of the most common and dangerous methods used by hackers to steal sensitive information. Despite its simplicity, this attack can have serious consequences for individuals and businesses alike, particularly if confidential data is compromised. - [Happy Birthday](https://little-fire.com/happy-birthday/): Happy birthday to me. - [What is SMTP? … and Why Use It?](https://little-fire.com/what-is-smtp/): Why use SMTP? If you’re sending email, you already are. The Simple Mail Transfer Protocol is fundamental to modern communication. It’s the technology computers use for sending, receiving and relaying email messages between devices and into your inbox. SMTP is the critical process that ensures the smooth operation of email communications on the Internet. - [7 Hills Beer Festival | Beer With Altitude](https://little-fire.com/7-hills-beer-festival-beer-with-altitude/): “Never launch a site on a Friday” they said (we say it, often) – especially on a day when OpenStrike has downed half the world’s IT. Nonetheless, the new 7 Hills Beer Festival site goes live today … on a Friday. - [Goooooooooogle is back, Goodbye Continuous Scroll](https://little-fire.com/goooooooooogle-is-back/): It’s not been seen for a few years … Goooooooooogle. But, as of 25th June 2024, desktop users have found the old set of pagination links at the foot of their Google search results. Mobile users should be seeing something similar soon. - [10 Key Questions for Website Owners](https://little-fire.com/10-key-questions-for-website-owners/): If you own a website, you should be reviewing it regularly. Annually is OK, quarterly is better. We say it all the time, the internet changes constantly. You may not need to make changes, but it's wise to check. Each time you do, ask yourself these 10 key questions. There may be more, but these should keep your site relevant and keep it doing what you want it to do. - [I’m Not a Robot – reCaptcha vs Turnstile – Which Captcha Wins?](https://little-fire.com/i-am-not-a-robot-which-captcha-wins/): Captcha technology has moved on. By and large, you no longer see static images with grunged up-text in them: in the endless security arms race, hackers have more or less worked out how to read most of them (even when we can’t!). - [What is Version Control? A User-Friendly Guide](https://little-fire.com/what-is-version-control/): What is Version Control? You may have heard your developers talking about it. It’s powerful stuff and a technical-sounding term, but the ideas are simple. Here’s a quick guide to what it is and why it’s so useful. - [How to Set Up Google Search Console](https://little-fire.com/how-to-set-up-google-search-console/): If you own a website, you need to have Google Search Console configured. It's a vital tool for making sure your website can perform well for SEO. - [Your New Website: 5 Things You Probably Shouldn’t Say](https://little-fire.com/5-things-you-shouldnt-say-about-your-new-website/): So you’ve done the work, written the copy, assembled the images, and marshalled the designers. Time to put your feet up? Probably not. Working in an agency that offers website design and development, we've encountered a whole host of myths and misconceptions about getting a new website. So, we've pulled together some of the most common ones here so you don't fall prey to them! - [7 Tips to Speed Up Your Website](https://little-fire.com/speed-up-your-website/): Why speed up your website? Speed is the most important metric for your website. If you want your site to rank well on Google, convert users into customers, and really succeed, you need speed. - [Do I Need a Shopify Developer for My Online Store?](https://little-fire.com/do-i-need-a-shopify-developer-for-my-online-store/): It's a beast, Shopify, both in terms of its growing market share and the range of features available to all users. Whether first-time site owners or seasoned online professionals - Shopify is an e-commerce option that is almost impossible to ignore. Given its built-in features and customisable themes, ask yourself: Do I need a Shopify developer? - [Still Doing It Yourself? Stop! 6 Pitfalls of Self-Built Website Design](https://little-fire.com/6-pitfalls-of-self-built-website-design/): With the advent of user-friendly Content Management Systems and DIY site builders like WordPress, Squarespace, WebFlow and Wix, creating a self-built website has never been easier. But how do you know you’re building it right? - [Hattons & Rails of Sheffield – Case Study](https://little-fire.com/hattons-rails-of-sheffield-case-study/): Hattons Model Railways were, until recently, one of the biggest online hobbies retailers in the UK. Earlier this year, they made the difficult decision to cease trading. Hattons had loyal customers and invested significant time and money in building online resources for the model railway community – it was a sad day. - [Google Lighthouse – A Free Website Healthcheck](https://little-fire.com/google-lighthouse-getting-a-lighthouse-report-for-your-website/): Google Lighthouse is available to everyone. It is the simplest means of reviewing the technical health of your website. As a Google product, it is reasonable to assume that these health metrics will be the same as those used to help rank your website on Google. Lighthouse is a great starting point for technical SEO. - [Creating a Mobile Friendly Website: How to Get Started](https://little-fire.com/creating-a-mobile-friendly-website-getting-started/): Creating a mobile friendly website has never been more important. It is not easy, there are many steps to getting it right. - [Google Business Profile (GBP) – What is it? How to Claim Yours](https://little-fire.com/google-business-profile-gbp-how-to-claim-yours/): Claiming your Google Business Profile (formerly Google My Business GMB) page is a critical step for enhancing your local SEO and improving your visibility on Google. - [Easier Google Reviews](https://little-fire.com/easier-google-reviews/): Google Reviews represent powerful social proof. They lend real credibility to your business profile on the most popular website on earth. It is common (and good) practice to ask a client for their feedback as you finish a project. - [Caching via .htaccess a Simple Tip for a Faster Website](https://little-fire.com/caching-via-htaccess-a-step-to-a-faster-website/): At Little Fire, we like to talk about site-speed. Caching is a critical strategy to improve website performance, reducing server load and improving user experience. Caching stores copies oft-needed files for rapid deployment and reduces the time needed to generate and serve those files. If you are working in an Apache environment, caching via .htaccess is a quick and effective strategy. - [Scene3D – A Ground-Up Website Redevelopment](https://little-fire.com/scene3d/): Little Fire Digital have just created a refreshed website for Scene3D – a local outfit who are going places. - [What are Core Web Vitals?](https://little-fire.com/what-are-core-web-vitals/): Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are part of Google's Web Vitals initiative, which aims to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. - [Website Update for Nicola Hughes Consulting](https://little-fire.com/website-update-for-nicola-hughes-consulting/): Nicola Hughes Consulting has become Nicola Hughes Consulting Ltd. After almost two decades and the completion over one hundred projects for dozens of clients, the creation of a more formal company for the business is a testament to Nicola’s success. - [How to Submit Your XML Sitemap to Google and Bing](https://little-fire.com/how-to-submit-your-xml-sitemap-to-search-engines/): Submitting your XML sitemap helps search engines crawl and index your website more efficiently. Below are the instructions to submit a sitemap to Google and Bing. - [Time to Spring Clean Your Website?](https://little-fire.com/time-to-spring-clean-your-website/): Spring might finally have arrived … who knows, it may even stop raining soon. Now is an ideal time to take stock and look again at your website in all that fresh, lovely daylight. We’ve weathered the winter, and just as with your home, it makes a lot of sense to pause and review your online offering. Ask yourself, is it time to spring clean your website? - [CSS or SASS … Which is Better?](https://little-fire.com/css-or-sass-which-is-better/): I’m not going to deny it, I'm a bit of a SASS refusenik. Although SASS has established itself as a popular technology - simple to to understand and powerful when deployed well. But I've seen it built badly before and seen some proper horror shows. In the end SASS still just publishes CSS. So CSS or SASS, which is better? - [Did you Know? Match Funding for SMEs Available](https://little-fire.com/did-you-know-match-funding-for-smes-available/): Are you in Sheffield or South Yorkshire? Did you know there are Digital Innovation grants available offering Match Funding for SMEs? We’ve worked now on a couple of projects funded this way. It has helped our clients realise their aspirations for far less than they first thought. - [Why Do So Many Websites Look the Same?](https://little-fire.com/why-do-so-many-websites-look-the-same/): We’ve noticed it. You may have noticed it. Social media has certainly noticed it. These days, many, many websites look the same … and why do so many websites look the same? - [CHIPS With That? Meet Cookies Having Independent Partitioned State ](https://little-fire.com/want-chips-meet-cookies-having-independent-partitioned-state/): When is a cookie not a cookie? When it’s one of those Cookies Having Independent Partitioned State. - [Death of the Cookie](https://little-fire.com/death-of-the-third-party-cookie/): Is it too soon to announce the death of the cookie? Not quite, but on the 4th of January 2024, Google introduced Tracking Protection for its Chrome browser. This new feature signals the beginning of the end of third-party cookies. As with many recent changes to the browser, these changes will be incremental, with third-party cookie support being removed for 100% of Chrome users by the end of Q3 2024. attribution: required